privacy policy

Privacy Policy

Privacy Policy for Pathfinder Local LLC
Last Updated: April 17, 2025

Pathfinder Local LLC (referred to as "Company," "us," or "we") recognizes that your privacy is important.

This Privacy Policy describes how Pathfinder Local LLC’s website, operating under the brand Pathfinder Local (the "Site"), and its related products and services (the "Service"), collect, use, and protect your personal information. This Policy also explains how we treat personal and other information we receive about you and your customers ("Clients").

Please read this policy carefully to understand our data handling practices. By using the Site and/or Services, you agree to the terms outlined below.

1. Types of Information We Collect

We collect two types of information from users: Personally Identifiable Information (PII) and Aggregate/Anonymous Information.

a. Personally Identifiable Information (PII)

This includes details that identify you as an individual, such as:

Name
Email address
Mailing address
Employer and job title
Phone number or fax
Payment information (handled by third-party payment processors)

You may provide this information when registering, submitting forms, or purchasing services.

b. Automatically Collected Information

When you visit or log into our website, we use cookies and similar technologies to collect:

Usage Data: Pages visited, time spent on each page, clicks, and browsing behavior
Device Information: IP address, browser type, operating system, and screen resolution
Personal Data: Contact details if submitted via web forms or browser autofill

We may also combine this data with information received from third-party sources, including data providers and marketing platforms, to create a more complete profile of your interactions with our brand. This profile may be used to personalize content and deliver targeted marketing.

2. How We Use Your Information

Provide and manage services and customer support
Process payments and transactions
Improve website functionality and content
Analyze user behavior for marketing and analytics
Send personalized promotional content (only if you opt in)

3. Cookies and Tracking Technologies

We use cookies, pixels, tags, and other tracking technologies to:

Analyze how users interact with the Site
Improve your user experience
Customize content and display relevant ads
Track conversions from our marketing campaigns

These may be set by third-party services such as Google, Meta (Facebook), and others.

You have control over your cookie preferences. Our website includes a cookie banner that allows you to:

Consent to or reject non-essential cookies
View categories of cookies used
Change or withdraw consent at any time

4. Data from Minors

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If we learn that we’ve inadvertently collected such data, we will delete it promptly. Please contact us at [email protected] if you believe this has occurred.

5. Opt-In and Opt-Out Choices

Opt-In: By creating an account or subscribing, you consent to receive communications and agree to our data practices.

Opt-Out: You may opt out of:

Marketing emails — via the unsubscribe link or account preferences
Data collection via cookies — using the cookie banner or your browser settings
Interest-based advertising — via ad opt-out tools or direct request to us

To exercise these rights or update preferences, contact [email protected].

6. Security of Your Information

We use industry-standard practices to protect your personal information from unauthorized access, disclosure, or alteration. These include encryption, firewalls, and secure access controls. However, no system can be guaranteed 100% secure.

7. CPRA and U.S. Privacy Rights

For California residents, we comply with the California Privacy Rights Act (CPRA). You have the right to:

Know what personal data we collect and how we use it
Access a copy of your personal data
Request deletion of your personal data
Opt out of the sale or sharing of personal data
Limit use of sensitive personal information

We do not sell your data, but we may share anonymized data with third-party partners for analytics and marketing.

To exercise your rights, email us at [email protected]. We will respond within the legally required timeframe.

8. Data Handling Practices

All data collected through our Site, including via third-party pixels and tools, is handled in accordance with applicable U.S. data privacy laws. This includes honoring access, deletion, and opt-out requests under CPRA and similar laws.

9. Release of Information

We do not sell, trade, or rent your personal information. We may share it with trusted service providers to help us operate our business or comply with legal obligations. Any such third party is required to safeguard your information.

10. Governing Law

This Privacy Policy is governed by the laws of the State of Illinois, without regard to conflict of law rules.

11. Dispute Resolution

Disputes related to privacy will be handled in accordance with the dispute resolution procedures described in our Terms of Service, including binding arbitration in McHenry County, Illinois.